“You can’t take something off the internet, that’s like trying to take pee out of a swimming pool. Once it’s in there, it’s in there.” -Joe Garrelli, NewsRadio clip, episode 2×17 ‘Physical Graffiti’.

It’s true. Anything you put out on the internet may well live on forever whether you want it to or not. Sure you can delete it, but chances are it will still be captured in a Google Cache, Wayback Machine or other archival service. Yes, that includes Facebook chats, emails, tweets, posts, comments, etc. It can be embarrassing if one of the only three things you post on the internet is a something that embarrasses you. There is little comfort to be had in security by obscurity, but that’s no way to promote your real estate business. Better to bury the evidence with a mountain of great posts, comments, and other content. Make it easier for People — including potential clients — to find your good stuff than the bad.

What’s your take?

Is the digital detritus of your life sprawled out online for all to examine? Have you created enough online content yet to “control” (or rather, “influence”) what people can find about you?

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